Lasso vs UpPromote Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Affiliate links that stay alive on a WordPress site
Affiliate marketing built for Shopify stores
At a glance
- Lasso starts cheaper, at $19.
- Both have a genuinely free tier.
- Lasso takes no share of what you earn. UpPromote takes 2%.
Side by side
Lasso | UpPromote | |
|---|---|---|
| Starting price (they differ) | From $19 | From $29.99 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Not stated | Not stated |
| Data export |
Lasso
Affiliate links that stay alive on a WordPress site
Lasso manages the affiliate links inside a publisher's own content: display boxes and comparison tables, plus monitoring that flags a link once the product goes out of stock or the page it pointed at disappears. It pulls performance in from the networks so earnings sit beside the posts that made them. Sites with hundreds of links are where it pays. A single review post does not need this.
Our note
Check whether the promotion is still running before paying the standing price, and check the renewal rate before treating a discounted first year as the cost. The free plan is the sensible starting point for a site whose affiliate income has not yet paid for a subscription.
UpPromote
Affiliate marketing built for Shopify stores
UpPromote installs into a Shopify store and turns customers into affiliates without anybody writing tracking code. Recruitment forms, coupon-based attribution and automated payouts all sit inside the admin a merchant already uses. The performance fee on top of the monthly price means a program that works costs more, which is either fair or annoying depending on the month.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.