Making the work
Growing an audience
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Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Affiliate links that stay alive on a WordPress site
Refer-a-friend for a shop, on a success fee
Lasso | ReferralCandy | |
|---|---|---|
| Starting price (they differ) | From $19 | From $39 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Yes |
Affiliate links that stay alive on a WordPress site
Lasso manages the affiliate links inside a publisher's own content: display boxes and comparison tables, plus monitoring that flags a link once the product goes out of stock or the page it pointed at disappears. It pulls performance in from the networks so earnings sit beside the posts that made them. Sites with hundreds of links are where it pays. A single review post does not need this.
Our note
Check whether the promotion is still running before paying the standing price, and check the renewal rate before treating a discounted first year as the cost. The free plan is the sensible starting point for a site whose affiliate income has not yet paid for a subscription.
Refer-a-friend for a shop, on a success fee
ReferralCandy runs the customer referral program for an online store: the reward, the emails chasing it, the fraud checks and the payout. Every plan has every feature and the tiers differ only in the split between a fixed monthly fee and a percentage of the sales the program brings in. Working out which tier is cheapest for you is real arithmetic, and the dearer plans can genuinely cost less.
Our note
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut (they differ) | None | 10.5% of what you earn |
|---|
| Runs on | Web | Web |
|---|
| Covers | Affiliate & Referral | Giveaways & Referrals, Affiliate & Referral |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Do the arithmetic rather than reading down the price column, because the cheapest plan is the most expensive one past a few thousand dollars of referred sales. The break-even between the first two tiers lands near $600 a month in referred revenue.
Only on this side