Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Kitly | Social Blade | |
|---|---|---|
| Starting price (they differ) | From $7.42 | From $5 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Annual only | Not stated |
| Free trial | Not stated | None |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on (they differ) | Web, iOS, Android |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
A media kit that updates itself
Kitly connects your accounts and builds the media kit from live numbers, so the deck you send a brand is not three months out of date. Campaign deliverables and reporting sit alongside it, which is the half of a brand deal that happens after the money is agreed. Creators are also listed in a network brands search. Both plans are billed by the year and the monthly equivalent is what the page quotes.
Our note
Two linked accounts on Starter is the limit worth checking against how you actually work, because a creator on Instagram, TikTok and YouTube is already past it. At under $200 a year Premium is cheap against a single brand deal, and the argument for it is the live numbers rather than the network listing.
Only on this side
Public stats for channels you do not own
Social Blade has been the place people check somebody else's numbers since long before creator analytics was a product category. Everything public is free to look at, which is why brands, journalists and rival channels all end up here. What a subscription buys is the absence of adverts, longer history and the ranked lists. The estimated earnings figure is a wide range built from public data, and it should be read as one.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Covers | Brand Deals & Sponsorships, Analytics | Analytics, Research & Trends |
|---|
| Works with | YouTube, Instagram, TikTok, Facebook | YouTube, Instagram, TikTok, Facebook, Twitch |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The estimated earnings range is the most quoted and least reliable thing on the site, because it is inferred from public view counts and knows nothing about sponsorships, which are usually the larger half. Bronze is enough for occasional checks, and the reason to go past it is the ranked lists rather than the extra history.
Only on this side