Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Kitly | Rival IQ | |
|---|---|---|
| Starting price (they differ) | From $7.42 | From $239 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing (they differ) | Annual only | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export |
A media kit that updates itself
Kitly connects your accounts and builds the media kit from live numbers, so the deck you send a brand is not three months out of date. Campaign deliverables and reporting sit alongside it, which is the half of a brand deal that happens after the money is agreed. Creators are also listed in a network brands search. Both plans are billed by the year and the monthly equivalent is what the page quotes.
Our note
Two linked accounts on Starter is the limit worth checking against how you actually work, because a creator on Instagram, TikTok and YouTube is already past it. At under $200 a year Premium is cheap against a single brand deal, and the argument for it is the live numbers rather than the network listing.
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Benchmark your social against named rivals
Rival IQ is built around comparison rather than reporting: you name the companies you measure yourself against, and it tracks all of them on the same axes. That framing is why agencies and social teams buy it and why a solo creator usually will not. Historical depth and the number of tracked accounts are what separate the plans. Private analytics for accounts you own are an addition to the public benchmarking, not the point of it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Their cut | Not stated | Not stated |
|---|
| Runs on (they differ) | Web, iOS, Android | Web |
|---|
| Covers | Brand Deals & Sponsorships, Analytics | Analytics, Research & Trends |
|---|
| Works with | YouTube, Instagram, TikTok, Facebook | Instagram, Facebook, LinkedIn, X |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The entry tier's single seat is the constraint that catches teams out, because $239 buys one login and the second person costs a jump to $349. This is agency software at agency prices, and a creator comparing themselves to three rivals can do it manually for the difference.
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