Kitly vs Passionfroot Comparison 2026
Kitly builds a media kit from your connected accounts' live numbers, from $89 a year, about $7.42 a month, plus campaign tracking and a creator-network listing. Passionfroot is free to use as a booking page where sponsors see your rates and book a slot, charging only when a deal actually happens, 2 percent on a deal you bring yourself or 15 percent on one it introduces through its own network. The two solve adjacent problems: Kitly is the pitch document sent before a deal, and Passionfroot is where an inbound sponsor books and pays once interested.
At a glance
- Only Passionfroot has a free tier.
- Kitly bills annually only, so there is no month to try it for.
Side by side
Kitly | Passionfroot | |
|---|---|---|
| Starting price | From $7.42 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing (they differ) | Annual only | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Kitly
A media kit that updates itself
Kitly connects your accounts and builds the media kit from live numbers, so the deck you send a brand is not three months out of date. Campaign deliverables and reporting sit alongside it, which is the half of a brand deal that happens after the money is agreed. Creators are also listed in a network brands search. Both plans are billed by the year and the monthly equivalent is what the page quotes.
Our note
Two linked accounts on Starter is the limit worth checking against how you actually work, because a creator on Instagram, TikTok and YouTube is already past it. At under $200 a year Premium is cheap against a single brand deal, and the argument for it is the live numbers rather than the network listing.
Only on this side
- Covers analytics
- Works with Instagram
- Works with TikTok
- Works with Facebook
Passionfroot
A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Why people weigh these two
- Passionfroot instead of Kitly
- Passionfroot is a booking page for rates and availability rather than a self-updating media kit, and costs nothing to set up.
- Kitly instead of Passionfroot
- Kitly is just a media kit that updates itself from your stats, a paid and narrower tool than Passionfroot's free booking page for a creator who does not need the payment flow.
Which one should you pick
Choose Kitly if rebuilding a media kit is the recurring annoyance, especially across more than one platform, since live numbers replace a deck that goes stale within months. Starter links two accounts for $89 a year; anybody active on three or more networks needs Premium at $190 to avoid hitting that cap.
Choose Passionfroot if inbound sponsor interest has become enough to need a booking page rather than an email thread, since it costs nothing until a deal closes. A 2 percent fee applies to a sponsor you found yourself, and 15 percent to one Passionfroot's own network introduced, a split worth weighing against what finding that sponsor alone would have taken.
Common questions
- Do Kitly and Passionfroot do the same job?
- Not quite. Kitly builds the pitch document, a media kit with live numbers, sent before a deal is discussed. Passionfroot is a booking page for after a sponsor is already interested, handling the calendar, invoicing and payment.
- Which one is free to use?
- Passionfroot costs nothing upfront, earning only a percentage when a deal actually happens. Kitly always charges a subscription, from $89 a year, regardless of how many deals close.
- Does Passionfroot help find sponsors, or only manage existing interest?
- Mostly the latter: it organises inbound demand rather than creating it, and a creator without enough sponsor interest will find the page gets no visits. It does introduce brands through a partner network too, for a 15 percent fee, as an option rather than the default.
- Does Kitly list creators somewhere brands can find them?
- Yes, both of Kitly's paid plans include a priority listing in a creator network brands search. Passionfroot's free tool does not include an equivalent public directory listing in the same way.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.