Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| JoinBrands | Passionfroot | |
|---|---|---|
| Starting price | From $99 | Free |
| Pricing model | Free plan, paid tiers | Free |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 12% of what you earn | Not stated |
| Runs on | Web | Not stated |
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | Brand Deals & Sponsorships, Creator Finance |
| Works with | YouTube, TikTok, Instagram | YouTube, LinkedIn, Substack |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
UGC creators booked at a fixed price
JoinBrands lists the price of a video before you brief anybody, so a campaign can be budgeted rather than negotiated one creator at a time. Content-only jobs, posting jobs and retainers all run through the same queue. The platform fee is the number to watch, because it drops four points between the free plan and the dearest one.
Our note
Do the arithmetic on the fee before subscribing, because the plans are sold as tiers and are really a volume discount. Below a few thousand a month in content spend, the free plan at 15 percent costs less than any subscription plus its lower rate.
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A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Our note
Worth setting up while it costs nothing, since the booking page is useful even if you never touch the partner network. Weigh the 15 percent against what finding that sponsor yourself would have taken, and remember it applies for as long as the relationship does.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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