Infogram vs Matomo Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Charts and infographics tied to live data
Web analytics you can host yourself and keep
At a glance
- Infogram starts cheaper, at $19.
- Both have a genuinely free tier.
Side by side
Infogram | Matomo | |
|---|---|---|
| Starting price (they differ) | From $19 | From $26 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Everything, in an open format |
| Their cut | None | None |
| Runs on |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Infogram
Charts and infographics tied to live data
Infogram builds charts, maps and infographics that stay connected to the data behind them, so a published graphic changes when the sheet it reads from does. Embeds behave in most content systems. The free Basic plan publishes publicly, and paying is mostly about private projects, downloads and taking the branding off.
Our note
The live data connection is the feature worth paying for, because it turns a graphic into something you do not have to remake each month. For a single static chart, Canva or a spreadsheet will get you there faster.
Only on this side
- Covers design & graphics
Matomo
Web analytics you can host yourself and keep
Matomo answers the same questions as the analytics everybody already runs, with the difference stated on the page: the data belongs to whoever installs it. Two ways to run it sit side by side, a cloud subscription priced on monthly hits and an on-premise build that costs nothing to license. Heatmaps and session recordings are sold as additions rather than bundled. Self-hosting means owning a server and the upgrades that come with it, which is the real price of the free option.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.