Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Iconosquare | Plausible | |
|---|---|---|
| Starting price (they differ) | From $39 | From $9 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial (they differ) | 14 days | 30 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Social analytics priced by profile
Iconosquare reports on social accounts and charges by how many profiles are being watched, which is the right shape for somebody managing a handful of them and the wrong one for a single creator with a single account. Scheduling sits beside the reporting, so posting and measuring are not two subscriptions. Competitor tracking and industry benchmarks are the part agencies buy it for. Post allowances are set per plan, which matters more than it sounds for anybody publishing daily across several profiles.
Our note
Fix your profile count before comparing tiers, because that is the axis the pricing actually turns on and the plan names distract from it. Metricool is the cheaper option at small scale, and this one earns its price when client-ready reporting is the deliverable.
Only on this side
Privacy-first analytics without cookies
Plausible answers what a Google Analytics dashboard takes four clicks to answer, on one page, without cookies or a consent banner. The script is a fraction of the size, which shows up in a page speed score. There are no user-level reports at all, so anybody who needs to follow one visitor around is in the wrong tool.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Runs on | Web | Web |
|---|
| Covers | Analytics, Social Media Management | Analytics |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Not running a consent banner is a saving the price does not show. No cookies means no banner and no consent records to keep, and on a small site that is worth more than the gap between $9 a month and free analytics.