Growing an audience
Running the business
Both cover research & trends and seo & discovery. Here is what separates them on price, billing, what you can take with you, and coverage.
| GummySearch | vidIQ | |
|---|---|---|
| Starting price | From $29 | From $16.58 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | None |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web, iOS, Android |
| Covers | Research & Trends, SEO & Discovery | SEO & Discovery, Analytics, Research & Trends |
| Works with | Nothing in particular | YouTube |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Audience research done on Reddit
GummySearch reads Reddit for you: which subreddits your people are in, what they complain about, what they already pay for. It sorts posts into patterns rather than handing back a search results page, which is the difference between reading Reddit and researching it. The free plan is enough to find out whether your audience is there at all.
Our note
This is the cheapest honest audience research in the catalog, because the raw material is people talking without being asked. Use it before SparkToro when your market is consumer, and after it when your market is business.
YouTube research, and a coach that reads your channel
vidIQ is a browser extension and an app that puts keyword, competitor and thumbnail data next to the video you are about to publish. The part people stay for is the AI coach, which reads your own channel rather than giving general advice. Its suggestions are worth arguing with rather than following.
Our note
vidIQ and TubeBuddy overlap enough that paying for both is waste. vidIQ is the better research and ideas tool; TubeBuddy is the better bulk-editing one. Pick by which job you actually have.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.