Growing an audience
Running the business
Both cover research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
| GummySearch | SparkToro | |
|---|---|---|
| Starting price | From $29 | From $38 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | None |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Research & Trends, SEO & Discovery | Research & Trends, Brand Deals & Sponsorships |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Audience research done on Reddit
GummySearch reads Reddit for you: which subreddits your people are in, what they complain about, what they already pay for. It sorts posts into patterns rather than handing back a search results page, which is the difference between reading Reddit and researching it. The free plan is enough to find out whether your audience is there at all.
Our note
This is the cheapest honest audience research in the catalog, because the raw material is people talking without being asked. Use it before SparkToro when your market is consumer, and after it when your market is business.
Only on this side
Find where an audience already spends time
SparkToro answers the question a media kit needs and analytics cannot: what else the people you reach are reading, watching and following. Type an audience description and it returns the podcasts, newsletters and accounts they overlap with. Reports are the unit of billing and four a month goes quickly once you start comparing.
Our note
The output is most valuable at exactly two moments: before pitching a sponsor, and before choosing which shows to guest on. Buy a month, do the research in a week, and cancel. Nothing here rewards a standing subscription for most creators.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.