Making the work
Growing an audience
Running the business
GummySearch reads Reddit for audience research, with a free tier of 50 keyword searches and paid plans from $29 a month for unlimited use. Keywords Everywhere prints search volume directly into Google, YouTube and Amazon results as you browse, sold only as an annual credit subscription starting at $84 a year, with no free tier and no monthly option. Annualized, Keywords Everywhere's entry tier costs a fraction of GummySearch's cheapest paid plan, but the two answer different questions: one reads what an audience already said, the other counts how many people search a phrase.
GummySearch | Keywords Everywhere | |
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| Starting price (they differ) | From $29 | From $84 |
| Pricing model (they differ) | Free plan, paid tiers | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing (they differ) | Monthly or annual | Annual only |
| Free trial | None | Not stated |
| API |
Audience research done on Reddit
GummySearch reads Reddit for you: which subreddits your people are in, what they complain about, what they already pay for. It sorts posts into patterns rather than handing back a search results page, which is the difference between reading Reddit and researching it. The free plan is enough to find out whether your audience is there at all.
Our note
This is the cheapest honest audience research in the catalog, because the raw material is people talking without being asked. Use it before SparkToro when your market is consumer, and after it when your market is business.
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Search volumes in the results page
Keywords Everywhere is a browser extension that prints search volume, competition and cost per click next to the results you are already looking at, on Google, YouTube, Amazon and a dozen other sites. That placement is the entire idea: the numbers arrive during research rather than in a separate tool you have to remember to open. For somebody choosing a video title or a post topic it removes a step that usually gets skipped. It is sold as an annual subscription in tiers of monthly credits.
Choose GummySearch if the question is what your audience already talks about and wants, since it groups Reddit posts into complaints and recurring questions rather than a raw keyword list. The free tier gives 50 searches to test whether your audience is even on Reddit before the $29 a month Starter plan is needed.
Choose Keywords Everywhere if the question is how many people search a specific phrase, shown inline while you already research on Google or YouTube. There is no free tier and no monthly billing, only annual credits from $84 a year, which annualizes cheaper than GummySearch's paid tiers but answers a narrower question with no Reddit-style pattern reading at all.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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| Data export | Not stated | Not stated |
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| Their cut | None | None |
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| Runs on | Web | Web |
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| Covers | Research & Trends, SEO & Discovery | SEO & Discovery, Research & Trends |
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| Works with | YouTube |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
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