Making the work
Growing an audience
Running the business
Google AdSense pays a published share, 80 percent of revenue for AdSense for Content, and requires no traffic minimum despite existing mainly as the step before a managed network like Raptive asks for 25,000 monthly pageviews. Infolinks also asks for no traffic floor at all, but its revenue split is never published before you apply, and its six ad formats use space a standard banner does not, in-text, in-frame, in-screen and more. Because they use different space on the page, Infolinks' own listing suggests running both at once and comparing the revenue against the bounce rate, rather than choosing only one.
Ads on your site, paid out by Google
Display ads with no traffic minimum to join
Google AdSense | Infolinks | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
Ads on your site, paid out by Google
AdSense is the default answer to putting ads on a site, and for most creators it is the only one available until traffic grows enough for a managed network to take the call. Setup is a script tag and a review. The rate per thousand views is lower than what Raptive or Mediavine negotiate, and the trade is that nobody has to want you first.
Our note
Start here, and treat the 25,000 pageview mark as the day to apply to Raptive. The same traffic earns several times more through a managed network, and the switch is a script change.
Display ads with no traffic minimum to join
Infolinks places in-text, in-frame and interstitial ads on sites that the managed networks will not take, because it sets no pageview floor at all. That is its whole reason to exist and it is a real one for a site that is growing. The formats are more intrusive than a standard banner, and the rate it pays is not published anywhere before you apply.
Our note
Pick Google AdSense as the default: it is free to join, publishes its cut plainly, 80 percent of revenue for AdSense for Content or roughly 68 percent when the advertiser buys through Google Ads, and a script tag is the entire setup. Treat 25,000 monthly pageviews as the day to apply to a managed network like Raptive instead, since the same traffic earns several times more there.
Add Infolinks, rather than replace AdSense with it, once you want to test whether its in-text and in-frame formats earn more than they cost in reader experience. It sets no traffic floor either, but its revenue split is not published anywhere before you apply, and the formats are more intrusive than a standard banner. Run it for a month, watch both the revenue and the bounce rate, and drop it if the second number moves more than the first.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Their cut | 20% of what you earn | Not stated |
|---|
| Runs on | Not stated | Web |
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| Covers | Ad Networks, Monetization & Payments | Ad Networks, Monetization & Payments |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
The lack of a traffic floor is the reason to list it and the reason to be careful: intrusive formats on a small site can cost more in readers than they pay. Run it against AdSense for a month and compare both the revenue and the bounce rate before keeping either.