Growing an audience
Running the business
Both cover ad networks and monetization & payments. Here is what separates them on price, billing, what you can take with you, and coverage.
| Google AdSense | Infolinks | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 20% of what you earn | Not stated |
| Runs on | Not stated | Web |
| Covers | Ad Networks, Monetization & Payments | Ad Networks, Monetization & Payments |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Ads on your site, paid out by Google
AdSense is the default answer to putting ads on a site, and for most creators it is the only one available until traffic grows enough for a managed network to take the call. Setup is a script tag and a review. The rate per thousand views is lower than what Raptive or Mediavine negotiate, and the trade is that nobody has to want you first.
Our note
Start here, and treat the 25,000 pageview mark as the day to apply to Raptive. The same traffic earns several times more through a managed network, and the switch is a script change.
Display ads with no traffic minimum to join
Infolinks places in-text, in-frame and interstitial ads on sites that the managed networks will not take, because it sets no pageview floor at all. That is its whole reason to exist and it is a real one for a site that is growing. The formats are more intrusive than a standard banner, and the rate it pays is not published anywhere before you apply.
Our note
The lack of a traffic floor is the reason to list it and the reason to be careful: intrusive formats on a small site can cost more in readers than they pay. Run it against AdSense for a month and compare both the revenue and the bounce rate before keeping either.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.