HighLevel vs Unbounce Comparison 2026
Both cover landing pages & funnels. Here is what separates them on price, billing, what you can take with you, and coverage.
Funnels, calendars and messages in one account
Landing pages built around the A/B test
At a glance
- Unbounce starts cheaper, at $29.
- Neither has a free tier.
Side by side
HighLevel | Unbounce | |
|---|---|---|
| Starting price (they differ) | From $97 | From $29 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on (they differ) | Web, iOS, Android |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
HighLevel
Funnels, calendars and messages in one account
HighLevel bundles funnel pages, a booking calendar, a shared inbox for messages across channels and the automation between them, which is otherwise four subscriptions that have to be wired together. Contacts and users are uncapped on every plan, so growth does not change the bill. The dearer tiers exist to resell the whole thing to clients under your own brand. A solo creator will use a fraction of it, and that fraction costs $97 a month.
Our note
Use the fourteen days to replace something specific rather than to explore, since the breadth is what makes this both compelling and easy to waste money on. If after two weeks you are using the funnels and nothing else, a dedicated page builder is a quarter of the price.
Only on this side
- Covers dm & comment automation
- Covers scheduling & booking
Unbounce
Landing pages built around the A/B test
Unbounce is a landing page builder whose reason to exist is what happens after the page is up: variants, traffic splitting and a record of which version won. Popups and sticky bars come with it. It is a conversion tool bought by people running paid traffic, and it is priced for them rather than for a first page.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.