Making the work
Growing an audience
Running the business
Gleam runs a straightforward giveaway, verified entries and a documented draw, from a free account or $29 a month for Competitions, buy the month needed and cancel. UpViral runs a referral leaderboard instead, entrants earning points for sharing and climbing a rank, priced for a business running launches at $79 a month billed yearly, with a $1 paid trial rather than a free one. UpViral's own guidance sends a creator running one giveaway a year straight to Gleam instead, calling it cheaper for the same evening's work.
Giveaways with the rules enforced and the draw run
Referral contests that pay out in prizes
Gleam | UpViral | |
|---|---|---|
| Starting price (they differ) | From $29 | From $79 |
| Pricing model (they differ) | Free plan, paid tiers | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Not stated |
Giveaways with the rules enforced and the draw run
Gleam runs the mechanics of a giveaway: the entry actions, one entry per person, and a draw you can show your working on afterwards. Competitions is sold on its own, and the lead capture, rewards and gallery apps are each priced again. A free account runs a basic campaign, which is the cheap way to learn whether a giveaway brings you followers who stay.
Our note
Buy the month you need and cancel it. A giveaway brings followers who came for the prize, which makes it worth running only when the prize is something nobody outside your audience would want.
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Referral contests that pay out in prizes
Pick Gleam for a single giveaway where entry conditions matter but the goal is not building a referral leaderboard. Competitions is $29 a month with no annual commitment, and a free account tests whether a giveaway brings followers who stay. Its own guidance says to buy the month needed and cancel, which suits a once-a-year push exactly.
Pick UpViral when the campaign's whole mechanic is entrants earning points for referring others, turning a small list into a larger one with a real budget behind it. Plans start at $79 a month billed yearly, with a $1, 14-day trial rather than a free one, and a stated refund if the campaign does not grow leads or sales. It is priced for a business running launches, not a one-off creator giveaway.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Yes |
| Data export | Not stated | Everything, in an open format |
|---|
| Their cut | Not stated | Not stated |
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| Runs on | Not stated | Web |
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| Covers | Giveaways & Referrals, Social Media Management | Giveaways & Referrals, Email Marketing & Automation |
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| Works with | YouTube, Instagram, TikTok, Facebook, Twitch, Kick, Discord, X | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
UpViral runs the kind of campaign where entrants earn points for sharing a link and the leaderboard decides who wins, which is the fastest way to turn a small list into a larger one. Landing pages, emails and fraud checks all come with it. The trial costs a dollar rather than nothing, and the plans are priced for a business running launches rather than for a one-off giveaway.
Our note
The trial costs a dollar, which is worth knowing before comparing this against the free trials elsewhere in this category. The refund promise is the real risk reversal here, and it is worth reading the terms of before relying on it.
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