Making the work
Growing an audience
Running the business
Gleam sells giveaway mechanics as four separate apps, Competitions alone is $29 a month, with a free basic tier and no annual discount or trial on the page. KingSumo runs the referral-driven, bonus-entry giveaway on a single $49 lifetime payment instead of a subscription, with a free Basic plan that covers unlimited giveaways but keeps a sponsored entry on the page until you pay. Less than two months of Gleam's Competitions app already costs more than KingSumo's entire lifetime fee, so the real question is whether you need Gleam's wider platform verification or KingSumo's one-time price.
Giveaways with the rules enforced and the draw run
Giveaways with a lifetime price tag
Gleam | KingSumo | |
|---|---|---|
| Starting price (they differ) | From $29 | From $49 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing (they differ) | Monthly or annual | One-time purchase |
| Free trial | None | None |
| API |
Giveaways with the rules enforced and the draw run
Gleam runs the mechanics of a giveaway: the entry actions, one entry per person, and a draw you can show your working on afterwards. Competitions is sold on its own, and the lead capture, rewards and gallery apps are each priced again. A free account runs a basic campaign, which is the cheap way to learn whether a giveaway brings you followers who stay.
Our note
Buy the month you need and cancel it. A giveaway brings followers who came for the prize, which makes it worth running only when the prize is something nobody outside your audience would want.
Only on this side
Giveaways with a lifetime price tag
Pick Gleam if entry actions need verifying across a wide spread of platforms, Discord, Kick, Twitch, X, YouTube and more, and you would rather rent the tool for the month a giveaway runs than own it forever. Competitions alone is $29 a month with no annual option on the page, and the other three apps, Rewards, Captures and Galleries, are $49 each if you need them, so a full-featured giveaway can reach $119 a month.
Pick KingSumo if giveaways are occasional and a monthly bill sitting idle between them is what you want to avoid. The Lifetime Plan is $49 once, undercutting two months of Gleam's cheapest app, and the free Basic plan already runs unlimited giveaways with bonus entries; paying only removes the sponsored entry and adds branding and tracking. Anybody needing verified entry actions on Twitch or Discord specifically should note KingSumo's own guidance points to SweepWidget instead.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
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| Data export | Not stated | Not stated |
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| Their cut | Not stated | Not stated |
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| Runs on | Not stated | Web |
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| Covers | Giveaways & Referrals, Social Media Management | Giveaways & Referrals, Newsletter & Email |
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| Works with | YouTube, Instagram, TikTok, Facebook, Twitch, Kick, Discord, X | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
KingSumo runs the bonus-entry giveaway that grew half the email lists of the last decade, and it sells a lifetime licence rather than a subscription. The free tier covers unlimited giveaways with bonus entries and reminder emails. Branding controls, tracking and integrations are all on the paid side, and the sponsored entry stays on your giveaway until you pay.
Only on this side