Growing an audience
Running the business
Both cover memberships & subscriptions. Here is what separates them on price, billing, what you can take with you, and coverage.
| Ghost | Memberful | |
|---|---|---|
| Starting price | From $15 | From $49 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | 4.9% of what you earn |
| Runs on | Web | Web |
| Covers | Website Builders, Memberships & Subscriptions, Newsletter & Email | Memberships & Subscriptions, Community Platforms, Monetization & Payments |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Publishing and paid subscriptions, open source
Ghost is what a writer picks who wants Substack's economics without Substack's cut, and it takes nothing from subscription revenue beyond the hosting fee. The editor is quiet and fast, and the whole thing is open source, so a technical creator can host it themselves for the cost of a server. Doing that means you are the support team.
Our note
Against Substack the maths is simple: Ghost costs a fixed fee and Substack costs 10 percent of everything, so Ghost wins above roughly $300 a month in subscriptions and loses below it. What Substack sells that Ghost cannot is the network that finds you readers.
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Paid memberships bolted onto a site you own
Memberful sells memberships from a site you already run rather than moving your audience to a platform, and it is the tool most WordPress publishers reach for when they start charging. One price covers everything and the money is charged on top as a percentage. Nothing is billed until a first payment comes in, so a launch that never launches costs nothing.
Our note
The 4.9 percent is the number to model, because it is charged on revenue rather than on profit: at $2,000 a month collected it is about double the subscription. Against Ghost, which takes nothing, this wins on flexibility and loses on arithmetic once you are large.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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