Fourthwall vs Sellfy Comparison 2026
Fourthwall runs merch, memberships and digital downloads free forever for physical products, with a 5 percent fee on digital sales removed by Pro at $15 a month. Sellfy has no free tier at all, starting at $29 a month with no transaction fee ever, banded instead by annual sales up to $10,000 on the entry plan. Fourthwall costs nothing until digital sales or scale justify Pro; Sellfy costs $29 from day one but never takes a cut.
At a glance
- Fourthwall starts cheaper, at $15.
- Only Fourthwall has a free tier.
Side by side
Fourthwall | Sellfy | |
|---|---|---|
| Starting price (they differ) | From $15 | From $29 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | None | 14 days |
Fourthwall
A shop, memberships and merch on one page
Fourthwall is built for creators rather than adapted for them, and it shows in what is free: designing and selling print on demand products costs nothing, with the margin taken in the product price. Memberships and digital downloads run from the same shop. The free tier charges 5 percent on digital products, which the paid tier removes.
Our note
This is the closest thing to a default for a creator selling physical merch, mostly because the free tier is genuinely free rather than a trial with a fee attached. Pro pays for itself the moment digital sales pass about $300 a month.
Only on this side
- Covers memberships & subscriptions
- Works with YouTube
- Works with Instagram
- Works with TikTok
- Works with Facebook
- Works with Twitch
- Works with Discord
Sellfy
A storefront for downloads and merch
Why people weigh these two
- Sellfy instead of Fourthwall
- Sellfy is another storefront that sells downloads and merch together, with no free tier and plans from $29.
- Fourthwall instead of Sellfy
- Fourthwall adds memberships alongside the shop and merch, with a free tier before its $15 plan, for a creator who wants recurring income on the same page as one-off sales.
Which one should you pick
Pick Fourthwall to start at zero cost, especially if the business is mostly physical merch rather than digital files. The free plan covers designing, selling and shipping with no platform fee, and Pro at $15 a month only matters once digital sales are part of the mix.
Choose Sellfy once sales are steady enough that a flat $29-a-month fee with zero transaction cut beats a percentage-based alternative. There is a 14-day trial to test that math, and the plan bands rise with annual sales rather than list size, up to $200,000 a year on Premium before a quote is needed.
Common questions
- Which one has a free plan?
- Fourthwall does, free forever for physical products with no platform fee. Sellfy has no free tier at all, only a 14-day trial before Starter begins at $29 a month.
- Does either take a percentage of sales?
- Fourthwall takes 5 percent on digital products only, removed by the $15 a month Pro plan. Sellfy takes no cut of any sale at any tier, which its own brief says is what makes the flat fee cheap at volume and dear below it.
- Which one prints and ships the merchandise itself?
- Both do. Fourthwall's print on demand products cost nothing to list, and Sellfy prints and ships merchandise from the same storefront as its digital downloads.
- How are the paid plans structured differently?
- Fourthwall's Pro is a flat $15 a month regardless of sales volume. Sellfy's tiers are banded by annual sales instead, from $29 a month up to $10,000 a year to $119 a month up to $200,000.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.