Growing an audience
Running the business
Both cover merch & print on demand. Here is what separates them on price, billing, what you can take with you, and coverage.
| Fourthwall | Gelato | |
|---|---|---|
| Starting price | From $15 | Free |
| Pricing model | Free plan, paid tiers | Free |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Usage-based |
| Free trial | None | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
| Runs on | Web | Web |
| Covers | Merch & Print on Demand, Memberships & Subscriptions | Merch & Print on Demand, Digital Products & Storefronts |
| Works with | YouTube, TikTok, Instagram | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A shop, memberships and merch on one page
Fourthwall is built for creators rather than adapted for them, and it shows in what is free: designing and selling print on demand products costs nothing, with the margin taken in the product price. Memberships and digital downloads run from the same shop. The free tier charges 5 percent on digital products, which the paid tier removes.
Our note
This is the closest thing to a default for a creator selling physical merch, mostly because the free tier is genuinely free rather than a trial with a fee attached. Pro pays for itself the moment digital sales pass about $300 a month.
Only on this side
Print on demand with local production
Gelato routes each order to whichever of its partner printers sits nearest the buyer, so a shirt ordered in Berlin is made in Germany rather than shipped from Ohio. Delivery is faster and the carbon story is better. Its catalogue is narrower than Printful's, and the subscription that carries the real discounts is a separate cost.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.