Growing an audience
Running the business
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
| FirstPromoter | ReferralCandy | |
|---|---|---|
| Starting price | From $49 | From $39 |
| Pricing model | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10.5% of what you earn |
| Runs on | Not stated | Web |
| Covers | Affiliate & Referral | Giveaways & Referrals, Affiliate & Referral |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Affiliate tracking and a brandable portal
FirstPromoter is the other half of the Stripe affiliate duopoly, and the difference that matters is the portal: affiliates get a dashboard on your own domain with your CSS on it, rather than one that says somebody else's name. Tax forms and broadcast emails to promoters are built in. Setup asks more of you than Rewardful does.
Refer-a-friend for a shop, on a success fee
ReferralCandy runs the customer referral program for an online store: the reward, the emails chasing it, the fraud checks and the payout. Every plan has every feature and the tiers differ only in the split between a fixed monthly fee and a percentage of the sales the program brings in. Working out which tier is cheapest for you is real arithmetic, and the dearer plans can genuinely cost less.
Our note
Do the arithmetic rather than reading down the price column, because the cheapest plan is the most expensive one past a few thousand dollars of referred sales. The break-even between the first two tiers lands near $600 a month in referred revenue.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.