Growing an audience
Running the business
Both cover ugc & creator marketplaces and brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Favikon | Shoutcart | |
|---|---|---|
| Starting price | From $199 | Free |
| Pricing model | Free trial, then paid | Free |
| Free tier | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | UGC & Creator Marketplaces, Brand Deals & Sponsorships |
| Works with | YouTube, TikTok, Instagram, LinkedIn | YouTube, TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Creator search with the vetting attached
Favikon is a searchable index of creators across nine networks, and each profile reads more like a dossier than a follower count. Nobody has to be registered to appear in it. Its own argument against the marketplaces is that most creators are not on them, which is fair, and its coverage of the professional networks is the part its competitors do worst.
Our note
Modash is the closer comparison at the same entry price and both do discovery well. Favikon is the pick when the campaign is aimed at a professional audience, which is the gap it fills, and Modash when it is Instagram and TikTok.
Only on this side
Buy shoutouts from creators by the post
Shoutcart is a marketplace for a single paid post rather than for a relationship: creators list what they charge, a brand books one, and money moves when the post goes up. Nothing is charged for browsing or for setting up a campaign, and the fee arrives only on a booking. Order sizes run from a few dollars to five figures, which is a wider spread than most influencer platforms will take.
Our note
The wide bottom end is the real draw, since very few platforms will process a fifty dollar shoutout at all. Vet the accounts yourself: a marketplace that takes nothing until a booking has limited incentive to police the listings.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.