Growing an audience
Running the business
Both cover ugc & creator marketplaces and brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Favikon | JoinBrands | |
|---|---|---|
| Starting price | From $199 | From $99 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 12% of what you earn |
| Runs on | Web | Web |
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | UGC & Creator Marketplaces, Brand Deals & Sponsorships |
| Works with | YouTube, TikTok, Instagram, LinkedIn | YouTube, TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Creator search with the vetting attached
Favikon is a searchable index of creators across nine networks, and each profile reads more like a dossier than a follower count. Nobody has to be registered to appear in it. Its own argument against the marketplaces is that most creators are not on them, which is fair, and its coverage of the professional networks is the part its competitors do worst.
Our note
Modash is the closer comparison at the same entry price and both do discovery well. Favikon is the pick when the campaign is aimed at a professional audience, which is the gap it fills, and Modash when it is Instagram and TikTok.
Only on this side
UGC creators booked at a fixed price
JoinBrands lists the price of a video before you brief anybody, so a campaign can be budgeted rather than negotiated one creator at a time. Content-only jobs, posting jobs and retainers all run through the same queue. The platform fee is the number to watch, because it drops four points between the free plan and the dearest one.
Our note
Do the arithmetic on the fee before subscribing, because the plans are sold as tiers and are really a volume discount. Below a few thousand a month in content spend, the free plan at 15 percent costs less than any subscription plus its lower rate.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.