Making the work
Growing an audience
Running the business
Exploding Topics surfaces subjects on the way up before an audience is obviously there, from $39 a month for 100 tracked trends, though CSV export waits for the $99 Investor tier. Perplexity answers a question and shows which pages it read, free for everyday searching or $17 a month billed annually for higher limits and agentic credits. Exploding Topics decides what to make next. Perplexity checks whether a claim holds up once it is being written, and its own guidance says to run it beside a writing assistant rather than instead of one.
Exploding Topics | Perplexity | |
|---|---|---|
| Starting price (they differ) | From $39 | From $17 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | 7 days | Not stated |
| API |
Trends spotted before they peak
Exploding Topics watches search and social signals and surfaces subjects on the way up, which is a different job from a keyword tool that tells you what is already big. For somebody choosing what to make next, early is the whole value. It is now a Semrush product, and the cheapest plan holds back the CSV export.
Our note
The $39 plan cannot export, so the research stays in their interface. If the point is feeding a content calendar or a spreadsheet, the real entry price is $99.
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Answers with the sources attached
Perplexity answers a question and shows which pages it read, which is the difference that matters when the answer is going into a video and somebody in the comments will check it. Research runs are the format creators use most: ask about a niche, get a written brief with citations rather than ten tabs to read yourself. Pro raises the limits and adds credits for the agentic Computer feature. The free tier is enough to judge whether the citation habit suits how you work.
Pick Exploding Topics for choosing what to cover before the audience is obviously there, willing to bet on something before it peaks. Entrepreneur is $39 a month for 100 tracked trends, but the CSV export needed to actually move that data anywhere else waits for Investor at $99. Anybody optimising for what people search today wants a keyword tool instead; this deliberately is not one.
Pick Perplexity for checking a fact or building a cited research summary before publishing something that will be checked in the comments. The free tier is enough to judge whether the citation habit fits the workflow, and Pro is $17 a month billed annually with $40 of credits for the agentic Computer feature. It is not a drafting tool; the moment the sources stop getting clicked, it is just a slower chatbot.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
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| Runs on (they differ) | Web | Web, iOS, Android |
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| Covers | Research & Trends, SEO & Discovery | Research & Trends, AI Content Tools |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | 1 | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Worth having open beside whichever assistant you write with rather than instead of it. The value here is the source list, and the moment you stop clicking through to the sources you are paying for a slower chatbot.
Only on this side