Making the work
Growing an audience
Running the business
Both cover research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
Exploding Topics | Perplexity | |
|---|---|---|
| Starting price (they differ) | From $39 | From $17 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | 7 days | Not stated |
| API | Not stated | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Trends spotted before they peak
Exploding Topics watches search and social signals and surfaces subjects on the way up, which is a different job from a keyword tool that tells you what is already big. For somebody choosing what to make next, early is the whole value. It is now a Semrush product, and the cheapest plan holds back the CSV export.
Our note
The $39 plan cannot export, so the research stays in their interface. If the point is feeding a content calendar or a spreadsheet, the real entry price is $99.
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Answers with the sources attached
Perplexity answers a question and shows which pages it read, which is the difference that matters when the answer is going into a video and somebody in the comments will check it. Research runs are the format creators use most: ask about a niche, get a written brief with citations rather than ten tabs to read yourself. Pro raises the limits and adds credits for the agentic Computer feature. The free tier is enough to judge whether the citation habit suits how you work.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export |
|---|
| Not stated |
| Not stated |
| Their cut | None | None |
|---|
| Runs on (they differ) | Web | Web, iOS, Android |
|---|
| Covers | Research & Trends, SEO & Discovery | Research & Trends, AI Content Tools |
|---|
| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | 1 | None right now |
|---|
Our note
Worth having open beside whichever assistant you write with rather than instead of it. The value here is the source list, and the moment you stop clicking through to the sources you are paying for a slower chatbot.
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