Making the work
Growing an audience
Running the business
Both cover email marketing & automation and newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
Email for lists that outgrew a free plan
Send-based email pricing with a real free tier
EmailOctopus | Mailjet | |
|---|---|---|
| Starting price | From $9 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
| Runs on | Web | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Email for lists that outgrew a free plan
EmailOctopus is deliberately plain: lists, campaigns, a drag-and-drop editor and simple automations, at a price that undercuts the platforms with more features than a newsletter needs. The free tier goes to 2,500 subscribers with the company's branding on every send. Reports only go back 30 days until you pay, which is the free plan's real limit rather than the subscriber count.
Our note
Against MailerLite this comes down to the free tier: 2,500 subscribers here against 1,000 there, with fewer features in return. Start here if the list is the thing growing and the automations can wait.
Send-based email pricing with a real free tier
Mailjet meters emails sent rather than contacts held, and its free tier carries six thousand a month, which is enough to run a small list indefinitely. Marketing campaigns and transactional sending share one account and one sending reputation. Contacts are uncapped on every plan including the free one, so a large dormant list costs nothing. Editing is collaborative, which is unusual here and is the reason teams pick it over a cheaper single-seat tool.
Our note
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Email Marketing & Automation, Newsletter & Email |
| Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Compare on emails a month rather than subscribers, because that is the axis this prices on and it is the reverse of most of the category. The free tier is genuinely permanent, which makes it a better first choice than a trial-only tool if you are not yet sure the newsletter will stick.