Growing an audience
Running the business
Both cover email marketing & automation and newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
| EmailOctopus | Mailchimp | |
|---|---|---|
| Starting price | From $9 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Email Marketing & Automation, Newsletter & Email | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email for lists that outgrew a free plan
EmailOctopus is deliberately plain: lists, campaigns, a drag-and-drop editor and simple automations, at a price that undercuts the platforms with more features than a newsletter needs. The free tier goes to 2,500 subscribers with the company's branding on every send. Reports only go back 30 days until you pay, which is the free plan's real limit rather than the subscriber count.
Our note
Against MailerLite this comes down to the free tier: 2,500 subscribers here against 1,000 there, with fewer features in return. Start here if the list is the thing growing and the automations can wait.
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.