Making the work
Growing an audience
Running the business
Both cover website builders. Here is what separates them on price, billing, what you can take with you, and coverage.
Elementor | Ghost | |
|---|---|---|
| Starting price (they differ) | From $5 | From $15 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
| Runs on | Web | Web |
| Covers | Landing Pages & Funnels, Website Builders | Website Builders, Memberships & Subscriptions, Newsletter & Email |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Landing pages built inside WordPress
Elementor is a visual builder for WordPress, so the landing page and the site it belongs to are the same installation rather than two subscriptions pointing at each other. Templates, a theme builder and dynamic content come on the cheapest plan. Popups, custom CSS and the ecommerce widgets arrive one tier up. Everything here assumes WordPress is already running somewhere, and the hosting bill is separate from this one.
Our note
Budget for Advanced Solo rather than Essential, because popups and custom CSS are the two things a landing page tends to need and the gap between the tiers is two dollars a month. Remember the hosting is separate: this is a plugin, and the total cost of a WordPress landing page is this plus a host.
Only on this side
Publishing and paid subscriptions, open source
Ghost is what a writer picks who wants Substack's economics without Substack's cut, and it takes nothing from subscription revenue beyond the hosting fee. The editor is quiet and fast, and the whole thing is open source, so a technical creator can host it themselves for the cost of a server. Doing that means you are the support team.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Nothing in particular | Substack |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Against Substack the maths is simple: Ghost costs a fixed fee and Substack costs 10 percent of everything, so Ghost wins above roughly $300 a month in subscriptions and loses below it. What Substack sells that Ghost cannot is the network that finds you readers.
Only on this side