Making the work
Growing an audience
Running the business
Both cover newsletter & email and email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
A link newsletter that stays free to 1,500 readers
Email billed per send, not per contact
Curated | Mailcoach | |
|---|---|---|
| Starting price (they differ) | From $39 | From $9.99 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
A link newsletter that stays free to 1,500 readers
Curated is built for the link-roundup newsletter specifically, so collecting items through the week, writing a line under each and having the issue assemble itself is the main path rather than a workaround. Every feature including sending is on the free tier, which runs to 1,500 subscribers. Pricing then moves in published subscriber bands rather than on a quote. Anybody writing long-form essays rather than curating links will find the whole editor shaped around a job they are not doing.
Our note
Take this over a general newsletter tool only if your format really is curation, because the collection workflow is the product and everything else here is ordinary. The band table is worth reading before you grow: the jump from free to $39 arrives at 1,501 subscribers, which is sooner than most people plan for.
Email billed per send, not per contact
Mailcoach charges for emails sent rather than contacts stored, which inverts the pricing of most of this category and matters to anybody holding a large list they mail occasionally. Contacts, lists and automations are uncapped at every level. Bringing your own sending provider halves the per-email rate. A self-hosted licence exists for people who would rather run it themselves, and the hosted version is the same software with the operations included.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Everything, in an open format |
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| Their cut | None | None |
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| Runs on | Web | Web |
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| Covers | Newsletter & Email, Email Marketing & Automation | Newsletter & Email, Email Marketing & Automation |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Our note
Do the arithmetic on your own sending pattern rather than the headline, because this wins decisively on a large occasional list and loses on a small daily one. The bring-your-own-provider rate halves the marginal cost and is the reason to choose this over MailerLite if you already run your own sending infrastructure.