Making the work
Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
Creator.co | Kitly | |
|---|---|---|
| Starting price (they differ) | From $199 | From $7.42 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing (they differ) | Monthly or annual | Annual only |
| Free trial | 14 days | Not stated |
| API | Not stated | Not stated |
Creator campaigns run for you or run yourself
Creator.co sits between a creator marketplace and an agency: the self-serve plan gives a brand the database and the workflow, and the managed one puts a team on the campaign instead. Creators join free and apply to the campaigns they fit. The three-month minimum on both plans is the detail worth reading before signing, because it makes a trial run cost more than the monthly price suggests.
Our note
The three-month minimum is the number that matters: the entry plan is really $597 to try. For creators the calculation is different and simpler, since joining costs nothing and being listed in more places is rarely a mistake.
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A media kit that updates itself
Kitly connects your accounts and builds the media kit from live numbers, so the deck you send a brand is not three months out of date. Campaign deliverables and reporting sit alongside it, which is the half of a brand deal that happens after the money is agreed. Creators are also listed in a network brands search. Both plans are billed by the year and the monthly equivalent is what the page quotes.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export |
|---|
| Not stated |
| Not stated |
| Their cut | Not stated | Not stated |
|---|
| Runs on (they differ) | Web | Web, iOS, Android |
|---|
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | Brand Deals & Sponsorships, Analytics |
|---|
| Works with | YouTube, Instagram, TikTok | YouTube, Instagram, TikTok, Facebook |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Two linked accounts on Starter is the limit worth checking against how you actually work, because a creator on Instagram, TikTok and YouTube is already past it. At under $200 a year Premium is cheap against a single brand deal, and the argument for it is the live numbers rather than the network listing.
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