Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Constant Contact | Mailchimp | |
|---|---|---|
| Starting price | From $12 | From $20 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Email Marketing & Automation, Social Media Management | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing aimed at small businesses
Constant Contact is the one a local business gets recommended by its accountant, and that shapes the product: templates, an event tool, social posting, and support you can telephone. A creator running a list will find it plainer than the platforms built for newsletters. What it does well is stay out of the way of somebody who does not want to learn marketing software.
Our note
The list price rises after the introductory period, so quote yourself the second-year number before comparing. For a creator this is rarely the right pick against MailerLite or Brevo; for a business that will phone somebody when a send fails, it earns its keep.
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Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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