Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Constant Contact | EmailOctopus | |
|---|---|---|
| Starting price | From $12 | From $9 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Email Marketing & Automation, Social Media Management | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing aimed at small businesses
Constant Contact is the one a local business gets recommended by its accountant, and that shapes the product: templates, an event tool, social posting, and support you can telephone. A creator running a list will find it plainer than the platforms built for newsletters. What it does well is stay out of the way of somebody who does not want to learn marketing software.
Our note
The list price rises after the introductory period, so quote yourself the second-year number before comparing. For a creator this is rarely the right pick against MailerLite or Brevo; for a business that will phone somebody when a send fails, it earns its keep.
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Email for lists that outgrew a free plan
EmailOctopus is deliberately plain: lists, campaigns, a drag-and-drop editor and simple automations, at a price that undercuts the platforms with more features than a newsletter needs. The free tier goes to 2,500 subscribers with the company's branding on every send. Reports only go back 30 days until you pay, which is the free plan's real limit rather than the subscriber count.
Our note
Against MailerLite this comes down to the free tier: 2,500 subscribers here against 1,000 there, with fewer features in return. Start here if the list is the thing growing and the automations can wait.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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