Making the work
Growing an audience
Running the business
Collabstr and Shoutcart both charge exactly 10 percent when a brand actually hires, and neither charges anything to browse or set up a campaign. The difference is what you are buying: Collabstr books a creator for content or a relationship, with escrow released once a deliverable is approved, while Shoutcart books a single paid post at a price the creator sets, from a few dollars up to five figures. Shoutcart's own listing sends anybody wanting an ongoing relationship rather than a one-off shoutout to Collabstr instead.
Hire UGC creators from a searchable marketplace
Buy shoutouts from creators by the post
Collabstr | Shoutcart | |
|---|---|---|
| Starting price | From $249 | Free |
| Pricing model (they differ) | Free plan, paid tiers | Free |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Hire UGC creators from a searchable marketplace
Collabstr is a directory of creators who will make content for a brand, with the brief, the payment and the escrow in one place. Browsing and hiring work on the free plan, which is unusual in this corner of the market. The paid tiers buy campaigns, analytics and a lower cut on each hire.
Our note
The free plan is the honest entry point here: it hires creators and holds the money, and the subscription mostly buys campaign tooling. Work out whether 5 percentage points off the fee beats $333 a month before upgrading.
Buy shoutouts from creators by the post
Shoutcart is a marketplace for a single paid post rather than for a relationship: creators list what they charge, a brand books one, and money moves when the post goes up. Nothing is charged for browsing or for setting up a campaign, and the fee arrives only on a booking. Order sizes run from a few dollars to five figures, which is a wider spread than most influencer platforms will take.
Our note
Buy into Collabstr if the goal is a deliverable or an ongoing relationship with a creator, not just a single post, since escrow holds payment until the work is approved and paid tiers exist for running repeat campaigns.
Buy into Shoutcart if you want one paid post at a known price, quickly, especially at the low end most platforms will not touch: a shoutout can run from a few dollars to around ten thousand. Both charge the same 10 percent fee, but Shoutcart has no paid tier at all and, by its own admission, less reason to police the listings since it collects nothing until a booking happens.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export |
|---|
| Not stated |
| Not stated |
| Their cut | Not stated | 10% of what you earn |
|---|
| Runs on | Web | Web |
|---|
| Covers | UGC & Creator Marketplaces, Brand Deals & Sponsorships | UGC & Creator Marketplaces, Brand Deals & Sponsorships |
|---|
| Works with | Instagram, TikTok | YouTube, Instagram, TikTok |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
The wide bottom end is the real draw, since very few platforms will process a fifty dollar shoutout at all. Vet the accounts yourself: a marketplace that takes nothing until a booking has limited incentive to police the listings.
Only on this side