ClickFunnels vs OptinMonster Comparison 2026
Both cover landing pages & funnels and email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Funnels, courses and email in one subscription
Popups and opt-ins with exit-intent targeting
At a glance
- ClickFunnels starts cheaper, at $97.
- Neither has a free tier.
Side by side
ClickFunnels | OptinMonster | |
|---|---|---|
| Starting price (they differ) | From $97 | From $210 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export |
ClickFunnels
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
Only on this side
- Covers courses & coaching
OptinMonster
Popups and opt-ins with exit-intent targeting
OptinMonster captures email addresses from traffic a site already has, and its exit-intent trigger is the feature it built its name on: the offer appears as the pointer leaves for the tab bar. Campaigns can be aimed at a page, a referrer, a device or a returning visitor. It is a licence attached to a site rather than a platform holding the list, so the addresses go to whatever email tool is already in use. The pricing is annual and the first year is discounted, which is worth reading before budgeting.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.