ClickFunnels vs Ontraport Comparison 2026
ClickFunnels bundles funnels, email and courses for $97 a month, or $81 billed annually. Ontraport bundles a CRM, email, a page builder and payment processing for a close $83 a month billed annually, built around the idea that a considered sale needs one system holding the contact record, the follow-up, the charge and the task together. The two land within a couple of dollars of each other on the annual rate; what differs is which handoffs each one is actually trying to remove.
Funnels, courses and email in one subscription
CRM, email and checkout in one subscription
At a glance
- Ontraport starts cheaper, at $83.
- Neither has a free tier.
Side by side
ClickFunnels | Ontraport | |
|---|---|---|
| Starting price (they differ) | From $97 | From $83 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
ClickFunnels
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
Only on this side
- Covers courses & coaching
Ontraport
CRM, email and checkout in one subscription
Ontraport replaces the usual stack of a CRM, an email tool, a page builder and a payment processor with one system, which is worth it precisely when the handoffs between those are where things break. Automations can move a contact, send a message, charge a card and open a task in the same sequence. Pricing is per plan rather than per contact at the entry tier. It is a large system to learn, and anybody who only needs to send a newsletter will spend weeks configuring something they did not need.
Why people weigh these two
- Ontraport instead of ClickFunnels
- Ontraport is the CRM-first version of the same bundle, putting email and checkout in one subscription from $83.
- ClickFunnels instead of Ontraport
- ClickFunnels leads with the funnel builder rather than the CRM, and adds courses to the bundle, a different center of gravity from Ontraport's contact record.
Which one should you pick
Buy ClickFunnels if the product is a course, coaching or an info offer and the funnel itself, opt-in through upsell, is the thing you are building. Three courses and 50,000 emails a month come with the $97 entry plan.
Buy Ontraport if the sale is considered enough that losing a lead in the gap between your CRM, your email tool and your payment processor is the actual risk. At $83 a month billed annually it costs about the same as ClickFunnels, but it rewards commitment: expect real setup time before it pays off, and skip it entirely if all you want is a weekly newsletter.
Common questions
- Is Ontraport more expensive than ClickFunnels?
- Barely. Billed annually, Ontraport starts at $83 a month against ClickFunnels' $81, a two-dollar difference. The two are built around different jobs though: Ontraport is a CRM first, ClickFunnels is a funnel builder first.
- Does Ontraport include a page builder?
- Yes, pages and forms are included so the funnel does not need a second tool. ClickFunnels is built around the funnel itself, with CRM-style contact management being the thinner part of its product by comparison.
- Does ClickFunnels process payments the way Ontraport does?
- Both handle payment inside the platform, but Ontraport frames it as one part of a single automation that can message, charge and assign a task in sequence. ClickFunnels is built around the funnel and its upsells rather than a CRM-style automation chain.
- Which one is simpler to start with?
- ClickFunnels, generally, since it is built around a funnel-building workflow rather than a full CRM. Ontraport is a larger system to learn, and its own listing warns that somebody who only needs a newsletter will spend a fortnight configuring a CRM they did not need.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.