ClickFunnels vs Ontraport Comparison 2026
Both cover landing pages & funnels and email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Funnels, courses and email in one subscription
CRM, email and checkout in one subscription
At a glance
- Ontraport starts cheaper, at $83.
- Neither has a free tier.
Side by side
ClickFunnels | Ontraport | |
|---|---|---|
| Starting price (they differ) | From $97 | From $83 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
ClickFunnels
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
Only on this side
- Covers courses & coaching
Ontraport
CRM, email and checkout in one subscription
Ontraport replaces the usual stack of a CRM, an email tool, a page builder and a payment processor with one system, which is worth it precisely when the handoffs between those are where things break. Automations can move a contact, send a message, charge a card and open a task in the same sequence. Pricing is per plan rather than per contact at the entry tier. It is a large system to learn, and anybody who only needs to send a newsletter will spend weeks configuring something they did not need.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.