ClickFunnels vs Kajabi Comparison 2026
ClickFunnels starts at $97 a month, or $81 billed annually, for funnels, email and three courses in one account. Kajabi starts higher at $143 a month billed annually, or $179 month to month, and sells the same idea, pages, email, checkout, community and courses, built entirely by one company rather than assembled. Kajabi costs more at every billing cadence, and the argument for paying it is one bill and one support line rather than a cheaper stack.
Funnels, courses and email in one subscription
Courses, funnels and email under one roof
At a glance
- ClickFunnels starts cheaper, at $97.
- Neither has a free tier.
Side by side
ClickFunnels | Kajabi | |
|---|---|---|
| Starting price (they differ) | From $97 | From $143 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
ClickFunnels
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
Only on this side
- Covers email marketing & automation
Kajabi
Courses, funnels and email under one roof
Kajabi is the expensive end of course platforms and sells the reason for it plainly: landing pages, email, checkout, community and the course itself all built by one company, so nothing has to be wired together. Coaches with a working offer tend to stay. Anybody still testing whether the offer works is paying several hundred a month to find out.
Why people weigh these two
- Kajabi instead of ClickFunnels
- Kajabi is the same one-roof pitch aimed squarely at courses, coaching and memberships, at a higher $143 starting price.
- ClickFunnels instead of Kajabi
- ClickFunnels bundles funnels, courses and email the same way, from $97 after a trial versus Kajabi's $143 a month, a similar all-in-one bet at a lower entry price.
Which one should you pick
Buy ClickFunnels if you want the funnel, the email list and course delivery for less money to start, at $97 a month or $81 annually. The community around it and the funnel-first workflow are what you are actually buying beyond the feature list.
Buy Kajabi once a course or coaching offer is proven and generating revenue to match its $143-a-month annual price, roughly 50 percent more than ClickFunnels at the same billing cadence. It adds a community space and a member mobile app on every plan, and anybody still testing whether an offer sells is paying a lot to find out either way, but especially through Kajabi.
Common questions
- Is Kajabi more expensive than ClickFunnels?
- Yes, at every billing option. Annual billing runs $143 a month for Kajabi against $81 for ClickFunnels, and month-to-month runs $179 against $97. Kajabi is the more expensive platform by a clear margin either way.
- Does Kajabi include an email tool like ClickFunnels?
- Yes, along with landing pages and checkout, all built by Kajabi itself rather than assembled from parts. ClickFunnels includes email too, with 50,000 sends a month on its entry plan.
- Which one includes a community space?
- Kajabi does, on every plan, with the number of communities rising by tier. ClickFunnels has no community feature described in its plans.
- Is either one a good choice for testing whether a course idea sells?
- Not comfortably. Kajabi's own guidance is that it suits an offer already proven rather than one being tested, since a few months at $143 is real money to spend before knowing if it sells. ClickFunnels' $97 minimum carries the same risk, just at a lower monthly cost.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.