Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| ClickFunnels | Drip | |
|---|---|---|
| Starting price | From $97 | From $39 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Landing Pages & Funnels, Courses & Coaching, Email Marketing & Automation | Email Marketing & Automation, Digital Products & Storefronts |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Funnels, courses and email in one subscription
ClickFunnels sells the whole sequence rather than the page: opt-in, offer, upsell, email follow-up and a course to deliver what you sold. Everything lives in one account, which is the argument for it and also the argument against, since leaving means moving five things at once. The community around it is a large part of what people pay for.
Our note
The maths only works if you would otherwise be paying for a page builder, an email tool and a course platform separately. If you already have two of the three, Unbounce or Leadpages will do the pages for a quarter of the money.
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Ecommerce email priced on active people
Drip is an ecommerce marketing platform that bills on how many people are active in your account and how much you send, rather than on a feature ladder. Everybody gets everything, which removes the usual argument about which tier has automations. It is aimed at stores, so a writer with a plain newsletter is paying for behaviour tracking they will never wire up.
Our note
Single-plan pricing is the appeal and the risk: nothing is withheld, and the bill moves on its own as the list grows. Model it at twice your current list size before committing, because that is the number that will arrive.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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