Growing an audience
Running the business
Both cover dm & comment automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Chatrace | Landbot | |
|---|---|---|
| Starting price | From $39 | From $45 |
| Pricing model | Paid subscription | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | DM & Comment Automation | DM & Comment Automation, AI Content Tools |
| Works with | Instagram, Facebook | |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Comment and DM automation you can white label
Chatrace does the keyword-to-DM trick that Manychat made standard, at a flat price per account rather than per contact tier. The white label plan is the real difference: an agency can put its own name and domain on the whole thing and resell it. Documentation assumes you have built a flow before.
Our note
The reason to choose this over Manychat is arithmetic rather than features: at agency scale the flat per-account price beats per-contact billing, and the white label tier is something Manychat does not sell at all. For one creator on one Instagram account, Manychat is the safer buy.
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Chatbots you build by dragging blocks
Landbot is a visual builder for conversations, on a website widget, in Messenger or over WhatsApp, and the flow is a canvas rather than a script anybody has to write. Conditional logic, A/B tests and custom code blocks are there once the simple version stops being enough. Chats are metered per plan, so a bot that gets popular is a bot that needs the next tier.
Our note
AI chats are metered at ten cents each on top of the plan, and WhatsApp is priced per message beyond that. The $45 is a floor, so estimate volume before setting this against Manychat or Chatfuel.
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Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.