Chatfuel vs Chatrace Comparison 2026
Chatfuel leans on AI to hold a sales conversation in the DM, free to start and $49 a month for AI PRO with no stated contact cap. Chatrace runs the more familiar keyword-to-DM automation at $39 a month for up to 3,000 contacts, and adds a $499 white label plan an agency can resell under its own name. A single creator selling through DMs and an agency running automation for clients are different buyers, and the price only makes sense once you know which one you are.
AI agents that answer DMs and comments
Comment and DM automation you can white label
At a glance
- Chatrace starts cheaper, at $39.
- Only Chatfuel has a free tier.
Side by side
Chatfuel | Chatrace | |
|---|---|---|
| Starting price (they differ) | From $49 | From $39 |
| Pricing model (they differ) | Free plan, paid tiers | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes |
Chatfuel
AI agents that answer DMs and comments
Chatfuel sits in the same place as Manychat and leans harder on the AI half: rather than only matching keywords to canned replies, it will hold a conversation and try to close a sale in the DM. That suits a creator selling a product more than one collecting emails. The free tier is thin enough to be a demo.
Only on this side
- Covers social media management
- Works with WhatsApp
Chatrace
Comment and DM automation you can white label
Chatrace does the keyword-to-DM trick that Manychat made standard, at a flat price per account rather than per contact tier. The white label plan is the real difference: an agency can put its own name and domain on the whole thing and resell it. Documentation assumes you have built a flow before.
Our note
The reason to choose this over Manychat is arithmetic rather than features: at agency scale the flat per-account price beats per-contact billing, and the white label tier is something Manychat does not sell at all. For one creator on one Instagram account, Manychat is the safer buy.
Why people weigh these two
- Chatrace instead of Chatfuel
- Chatrace does the same comment and DM automation at a flat $39 per account with a white label tier, built for agencies running several clients.
- Chatfuel instead of Chatrace
- Chatfuel plays the same comment-to-DM game with heavier AI selling, free tier included and paid from $49 against Chatrace's flat $39.
Which one should you pick
Chatfuel is the choice for one creator who wants an AI agent trying to close a sale in the DM rather than just handing over a link, across Instagram, Facebook and WhatsApp. Forty-nine dollars a month is straightforward, and the free Light plan is there to test the mechanic first.
Chatrace is the better arithmetic at agency scale. Its flat $39 a month covers 3,000 contacts on one account, cheaper than Chatfuel's AI PRO plan, and unlimited accounts can run under a single login, each billed on its own. The $499 white label plan, with 50 client accounts and its own branding throughout, is something Chatfuel does not sell at all. A single creator on one account gets less from Chatrace's agency machinery.
Common questions
- Which is cheaper for a single creator?
- Chatrace's Pro plan at $39 a month undercuts Chatfuel's AI PRO at $49, though Chatrace caps that plan at 3,000 contacts, a limit Chatfuel does not state for its own AI PRO plan.
- Which one is built for agencies reselling to clients?
- Chatrace. Its white label plan at $499 a month includes 50 client accounts, 500,000 contacts and the agency's own branding throughout. Chatfuel sells no equivalent white label tier.
- Which leans harder on AI to hold a sales conversation?
- Chatfuel. It is built to carry a DM conversation toward a checkout using your own product information, rather than only matching a keyword to a canned reply.
- Can either run more than one account from a single login?
- Chatrace can: unlimited accounts under one login, each billed separately. Chatfuel's listing describes a single AI PRO subscription rather than multiple linked accounts.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.