Growing an audience
Running the business
Both cover dm & comment automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Chatfuel | Chatrace | |
|---|---|---|
| Starting price | From $49 | From $39 |
| Pricing model | Free plan, paid tiers | Paid subscription |
| Free tier | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | DM & Comment Automation, AI Content Tools | DM & Comment Automation |
| Works with | Instagram, Facebook | Instagram, Facebook |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | 1 | None right now |
AI agents that answer DMs and comments
Chatfuel sits in the same place as Manychat and leans harder on the AI half: rather than only matching keywords to canned replies, it will hold a conversation and try to close a sale in the DM. That suits a creator selling a product more than one collecting emails. The free tier is thin enough to be a demo.
Only on this side
Comment and DM automation you can white label
Chatrace does the keyword-to-DM trick that Manychat made standard, at a flat price per account rather than per contact tier. The white label plan is the real difference: an agency can put its own name and domain on the whole thing and resell it. Documentation assumes you have built a flow before.
Our note
The reason to choose this over Manychat is arithmetic rather than features: at agency scale the flat per-account price beats per-contact billing, and the white label tier is something Manychat does not sell at all. For one creator on one Instagram account, Manychat is the safer buy.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.