Brevo vs Resend Comparison 2026
Brevo is built for a marketer: an editor, templates and campaigns, priced by sends, with a free plan before Starter at $9 a month. Resend is built for a developer: an API a programmer can wire up in an afternoon, with a free tier of 3,000 emails a month and Pro at $20, and no drag-and-drop builder at all. Both send transactional and marketing mail from one account, but only one of them expects you to write code to use it.
Email, SMS and automation on one free plan
Email for developers, with broadcasts attached
At a glance
- Brevo starts cheaper, at $9.
- Both have a genuinely free tier.
Side by side
Brevo | Resend | |
|---|---|---|
| Starting price (they differ) | From $9 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes |
Brevo
Email, SMS and automation on one free plan
Brevo, formerly Sendinblue, prices by messages sent rather than by contacts stored, which is the cheaper shape for anybody with a big list they mail rarely. Email, SMS and WhatsApp sit in one place. The editor and templates are plainer than the newsletter-first tools.
Our note
This is the one to pick when the list is big and quiet. If you mail weekly, the send-based pricing stops being a saving and a newsletter-first tool will serve the writing better.
Only on this side
- Works with WhatsApp
Resend
Email for developers, with broadcasts attached
Resend sends transactional email through an API that a developer can wire up in an afternoon, and it has grown a broadcast side so a product's receipts and its newsletter come from the same domain and the same reputation. The free tier covers 3,000 emails a month, which is enough for a small product's transactional traffic. Automation runs are metered separately with their own free allowance. Anybody wanting a drag-and-drop campaign builder and a marketer's dashboard is in the wrong place.
Why people weigh these two
- Resend instead of Brevo
- Resend is an API built for developers first, with newsletter broadcasts attached rather than the main feature, from $20 against Brevo's $9.
- Brevo instead of Resend
- Brevo carries email, SMS and automation on one free plan, paid from $9, if broadcasts need marketing features.
Which one should you pick
Pick Resend if a developer is shipping a product and wants transactional email now with a newsletter later, sharing one sending domain and one reputation rather than running two vendors. The free tier covers 3,000 emails a month, and Pro is $20, but there is no campaign editor here: a writer with a list and no codebase is the wrong audience for this tool.
Pick Brevo if there is no developer involved, or a marketer needs to build and send a campaign without writing code. It costs less to start, $9 a month against Resend's $20, and the editor and templates, plain as they are, are the whole point of choosing it over an API-first tool.
Common questions
- Which one needs a developer?
- Resend does. It has no drag-and-drop campaign builder, and its own listing says a writer with a list and no codebase is the wrong audience, pointing instead to MailerLite or Buttondown. Brevo has an editor and templates built for a marketer to use directly.
- Which one is cheaper?
- Brevo, at $9 a month against Resend's $20 for Pro. Resend's free tier is larger in absolute terms though, 3,000 emails a month stated explicitly, against Brevo's unspecified daily limit.
- Can Resend send a marketing newsletter, not just transactional email?
- Yes, it has grown a broadcast side specifically so a product's receipts and its newsletter share one domain and one sending reputation. It is still API-first, though, with no visual campaign builder.
- Which one includes SMS or WhatsApp?
- Brevo does, folding SMS and WhatsApp into the same contact record as email within one account. Resend's listing focuses on email only, transactional and broadcast, without other channels mentioned.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.