Brevo vs Omnisend Comparison 2026
Brevo is a general email and messaging tool, priced by sends, that works for any list regardless of whether a shop sits behind it. Omnisend is built specifically around one: abandoned-cart flows, product recommendations pulled into the email, and SMS on the same automation, for a store on Shopify or similar. Its free plan is 500 emails and 250 contacts a month, small enough to be a test rather than somewhere to run a list, and Standard then starts at $11.20 a month against Brevo's $9.
At a glance
- Brevo starts cheaper, at $9.
- Both have a genuinely free tier.
Side by side
Brevo | Omnisend | |
|---|---|---|
| Starting price (they differ) | From $9 | From $11.20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | None |
| API |
Brevo
Email, SMS and automation on one free plan
Brevo, formerly Sendinblue, prices by messages sent rather than by contacts stored, which is the cheaper shape for anybody with a big list they mail rarely. Email, SMS and WhatsApp sit in one place. The editor and templates are plainer than the newsletter-first tools.
Our note
This is the one to pick when the list is big and quiet. If you mail weekly, the send-based pricing stops being a saving and a newsletter-first tool will serve the writing better.
Only on this side
- Covers newsletter & email
- Works with WhatsApp
Omnisend
Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Why people weigh these two
- Omnisend instead of Brevo
- Omnisend also pairs email with SMS, aimed at people selling products, with a free tier and paid plans from $11.20.
- Brevo instead of Omnisend
- Brevo covers email, SMS and automation on one plan that includes a genuinely usable free tier, a broader base than Omnisend's shop-first 500 free emails.
Which one should you pick
Pick Omnisend if a store sits behind the list, since abandoned-cart flows and products pulled into the email are prebuilt rather than assembled from plugins. It costs more to start, $11.20 a month against Brevo's $9, and the free plan is a 500-email test rather than a starting point, but the ecommerce automation is the reason to pay it.
Pick Brevo if there is no shop, or the newsletter is the product rather than something bolted onto a store. Its own listing is blunt about the alternative: anybody writing a newsletter without a shop behind it is buying machinery on Omnisend that they will not connect, and Brevo costs less to start besides.
Common questions
- Which one is cheaper?
- Brevo, at $9 a month against Omnisend's $11.20 for Standard. Omnisend's free plan is also smaller in absolute terms, 500 emails and 250 contacts a month, described as a test rather than a place to run a list.
- Do I need a store for Omnisend to be worth it?
- Yes, essentially. Its own listing says a newsletter without a shop behind it is buying machinery that will not connect, since the point of the product is abandoned-cart flows and items pulled from a store into the email.
- Which one includes SMS?
- Both do, but differently. Omnisend sends SMS from the same automation as email, with credits bought separately from $0.007 a message. Brevo folds SMS into the same contact record as email and WhatsApp within one account.
- Is Brevo a reasonable alternative for a store owner?
- It can send transactional and marketing email from one account, but it is not built around ecommerce the way Omnisend is. A store wanting abandoned-cart flows and product recommendations built in should expect to assemble that itself on Brevo rather than get it prebuilt.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.