Brevo vs Moosend Comparison 2026
Brevo has a genuine, permanent free plan, sending within a daily limit before Starter at $9 a month. Moosend has no free plan at all, only a 30-day trial with no card, after which Pro runs $9 a month billed monthly or $7 billed annually, with the whole feature set, automation included, on that single paid tier rather than staged higher up. The choice comes down to whether a permanent fallback matters more than getting every feature from the first dollar spent.
Email, SMS and automation on one free plan
Email marketing with automation on every plan
At a glance
- Moosend starts cheaper, at $7.
- Only Brevo has a free tier.
Side by side
Brevo | Moosend | |
|---|---|---|
| Starting price (they differ) | From $9 | From $7 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | None | 30 days |
Brevo
Email, SMS and automation on one free plan
Brevo, formerly Sendinblue, prices by messages sent rather than by contacts stored, which is the cheaper shape for anybody with a big list they mail rarely. Email, SMS and WhatsApp sit in one place. The editor and templates are plainer than the newsletter-first tools.
Our note
This is the one to pick when the list is big and quiet. If you mail weekly, the send-based pricing stops being a saving and a newsletter-first tool will serve the writing better.
Only on this side
- Works with WhatsApp
Moosend
Email marketing with automation on every plan
Moosend puts automation, segmentation and landing pages on its single paid tier rather than staging them across four, so the price rises with list size instead of with features. Subscribers are the meter. A thirty-day trial runs without a card, which is longer than most of this category offers and long enough to migrate a list and actually send. There is no permanent free plan underneath it, so the trial is a deadline rather than a fallback.
Why people weigh these two
- Moosend instead of Brevo
- Moosend puts automation on every plan and undercuts Brevo at $7 a month, though it offers a free trial rather than a lasting free tier.
- Brevo instead of Moosend
- Brevo keeps automation on a permanent free plan alongside SMS sending, where Moosend's automation only exists behind a trial that expires.
Which one should you pick
Pick Brevo if a standing free plan matters, whether as a permanent home for a small list or a way to test sending before committing. Starter is $9 a month once the daily cap needs lifting, and pricing by sends suits a list that is mailed rarely.
Pick Moosend if you are ready to commit and want automation, segmentation and landing pages together on the first paid tier rather than gated behind an upgrade. The 30-day trial is long enough to migrate a real list, and Moosend's own listing is honest that when the trial ends there is nothing free underneath it, unlike Brevo.
Common questions
- Does Moosend have a free plan like Brevo does?
- No. Moosend's free column is a 30-day trial rather than a standing plan, and the vendor states the account and data remain afterward for reactivating by upgrading. Brevo's free plan is permanent and needs no card.
- Which one is cheaper?
- They land close together. Brevo's Starter is $9 a month, or $8.08 billed yearly. Moosend's Pro is also $9 a month, or $7 billed annually, slightly undercutting Brevo's annual rate.
- Is automation available on the cheapest paid plan for both?
- Moosend's listing highlights this directly: automation is not staged across four tiers, it is on the entry paid plan. Brevo's higher tiers add automation, multi-user access and sales and loyalty modules, so more of its automation depth sits above Starter.
- What happens if I do not decide during Moosend's trial?
- The vendor states the account and data stay intact and can be reactivated later by upgrading or buying email credits, so nothing is deleted outright. Brevo avoids the question by not running a trial at all, since its free plan has no end date.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.