Brevo vs Mailjet Comparison 2026
Brevo and Mailjet both price by emails sent rather than contacts held, so a big list mailed rarely stays cheap on either one, and both start their paid tier at exactly $9 a month. Mailjet states its free allowance plainly, 6,000 emails a month with contacts uncapped, and adds collaborative editing so more than one person can work a template at once. Brevo instead folds SMS and WhatsApp into the same contact record as email, which is the reach Mailjet does not offer.
Email, SMS and automation on one free plan
Send-based email pricing with a real free tier
At a glance
- Both have a genuinely free tier.
Side by side
Brevo | Mailjet | |
|---|---|---|
| Starting price | From $9 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes |
Brevo
Email, SMS and automation on one free plan
Brevo, formerly Sendinblue, prices by messages sent rather than by contacts stored, which is the cheaper shape for anybody with a big list they mail rarely. Email, SMS and WhatsApp sit in one place. The editor and templates are plainer than the newsletter-first tools.
Our note
This is the one to pick when the list is big and quiet. If you mail weekly, the send-based pricing stops being a saving and a newsletter-first tool will serve the writing better.
Only on this side
- Works with WhatsApp
Mailjet
Send-based email pricing with a real free tier
Mailjet meters emails sent rather than contacts held, and its free tier carries six thousand a month, which is enough to run a small list indefinitely. Marketing campaigns and transactional sending share one account and one sending reputation. Contacts are uncapped on every plan including the free one, so a large dormant list costs nothing. Editing is collaborative, which is unusual here and is the reason teams pick it over a cheaper single-seat tool.
Why people weigh these two
- Mailjet instead of Brevo
- Mailjet matches Brevo's send-based pricing shape and free tier at the same $9 entry price, the nearest swap for a big list mailed occasionally.
- Brevo instead of Mailjet
- Brevo adds SMS sending on the same free plan as email, useful for anyone who wants to text and email from one place.
Which one should you pick
Pick Mailjet if more than one person touches a campaign, since collaborative editing is a real feature most tools at this price skip, and its free plan states a clear 6,000 emails a month with unlimited contacts. It ties Brevo on the $9 a month entry price for 8,000 emails a month on that entry plan.
Pick Brevo if the account needs SMS or WhatsApp alongside email, or if transactional sends and marketing campaigns should share one reputation with a broader toolset. Both are priced the same way and start at the same $9 a month, so the deciding factor is which channels the send actually needs to reach.
Common questions
- Which one is cheaper?
- Neither, really. Both start their first paid tier at $9 a month, Brevo's Starter and Mailjet's entry plan, and both price by emails sent rather than contacts held.
- Which free plan gives more?
- Mailjet states its free allowance clearly at 6,000 emails a month with contacts uncapped. Brevo's free plan works on a daily send limit instead, without a specific monthly figure given, but also needs no card.
- Can more than one person edit a campaign at once?
- On Mailjet, yes: collaborative editing is a named feature and part of why teams pick it over a cheaper single-seat tool. Brevo's listing does not describe simultaneous editing.
- Which one reaches channels beyond email?
- Brevo does, with SMS and WhatsApp sharing a contact record alongside email in one account. Mailjet's listing keeps to email, marketing and transactional together, without SMS or WhatsApp mentioned.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.