Growing an audience
Running the business
Both cover research & trends and brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Brand24 | SparkToro | |
|---|---|---|
| Starting price | From $199 | From $38 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | None |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, iOS, Android | Web |
| Covers | Research & Trends, Analytics, Brand Deals & Sponsorships | Research & Trends, Brand Deals & Sponsorships |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Alerts when your name turns up anywhere
Brand24 watches social networks, news, blogs, forums and podcasts for a keyword and tells you when it moves, with sentiment and reach attached. For a creator that is the difference between hearing about a video that mentioned you and not. The entry plan is priced for a business rather than for a person, which is the honest reason most individuals stop at the trial.
Our note
The API costing extra on every tier is the detail buried furthest down the page, and it changes the total for anybody planning to pipe mentions elsewhere. For a solo creator, a saved search and an alert do most of this for nothing.
Only on this side
Find where an audience already spends time
SparkToro answers the question a media kit needs and analytics cannot: what else the people you reach are reading, watching and following. Type an audience description and it returns the podcasts, newsletters and accounts they overlap with. Reports are the unit of billing and four a month goes quickly once you start comparing.
Our note
The output is most valuable at exactly two moments: before pitching a sponsor, and before choosing which shows to guest on. Buy a month, do the research in a week, and cancel. Nothing here rewards a standing subscription for most creators.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.