Brand24 vs GummySearch Comparison 2026
Brand24 watches social networks, news, blogs, forums and podcasts for your name and alerts you with sentiment and reach attached, priced for a business at $199 a month with no free tier. GummySearch instead reads Reddit for what an audience already says, sorting posts into complaints and patterns before anyone has a reason to mention you by name, free for 50 searches before Starter at $29. Brand24 assumes people are already talking about you; GummySearch is for finding out what to build before that is true.
At a glance
- GummySearch starts cheaper, at $29.
- Only GummySearch has a free tier.
Side by side
Brand24 | GummySearch | |
|---|---|---|
| Starting price (they differ) | From $199 | From $29 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | None |
Brand24
Alerts when your name turns up anywhere
Brand24 watches social networks, news, blogs, forums and podcasts for a keyword and tells you when it moves, with sentiment and reach attached. For a creator that is the difference between hearing about a video that mentioned you and not. The entry plan is priced for a business rather than for a person, which is the honest reason most individuals stop at the trial.
Our note
The API costing extra on every tier is the detail buried furthest down the page, and it changes the total for anybody planning to pipe mentions elsewhere. For a solo creator, a saved search and an alert do most of this for nothing.
Only on this side
- Covers analytics
- Covers brand deals & sponsorships
- Works with Podcast
GummySearch
Audience research done on Reddit
GummySearch reads Reddit for you: which subreddits your people are in, what they complain about, what they already pay for. It sorts posts into patterns rather than handing back a search results page, which is the difference between reading Reddit and researching it. The free plan is enough to find out whether your audience is there at all.
Why people weigh these two
- GummySearch instead of Brand24
- GummySearch narrows the research to Reddit where Brand24 watches the whole web; it starts at $29 and keeps a free tier.
- Brand24 instead of GummySearch
- Brand24 watches for your name or brand across the whole web rather than researching an audience on Reddit, at $199 a month with a free trial and no free tier.
Which one should you pick
Pick GummySearch if the question is what to build or write next rather than who is already talking about you, since it reads Reddit for existing complaints and patterns rather than waiting for a mention. It is far cheaper too, Starter at $29 a month against Brand24's $199, and the free plan's 50 searches are enough to learn whether your audience is even on Reddit.
Pick Brand24 if you already have a name, product or reputation that gets discussed without being tagged, and need to know when volume or sentiment moves. The $199 a month entry price is built for a business, not an individual, and API access costs another $99 on every tier, which is easy to miss when pricing it against a research tool like GummySearch.
Common questions
- Which is cheaper?
- GummySearch, by far. Its Starter plan is $29 a month against Brand24's $199, and GummySearch has a genuinely useful free tier at 50 searches. Brand24 has no free tier at all, only a 14-day trial.
- Do these two do the same job?
- Not quite. Brand24 monitors the web for mentions of a name you already have, across social, news, blogs, forums and podcasts. GummySearch searches Reddit for what an audience already says before you are part of the conversation, which suits research earlier than monitoring does.
- Is Brand24's API included in the price?
- No. API access costs an additional $99 on every tier, on top of the $199 a month entry price. GummySearch's listing does not mention a separate API charge.
- Which is better for a solo creator rather than a business?
- GummySearch. It is priced on searches rather than seats, so one person gets full value from a plan starting at $29 a month. Brand24's $199 a month entry plan is explicitly priced for a business, and most individuals stop at the 14-day trial.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.