Growing an audience
Running the business
Both cover research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
| Brand24 | Exploding Topics | |
|---|---|---|
| Starting price | From $199 | From $39 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 7 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, iOS, Android | Web |
| Covers | Research & Trends, Analytics, Brand Deals & Sponsorships | Research & Trends, SEO & Discovery |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | 1 |
Alerts when your name turns up anywhere
Brand24 watches social networks, news, blogs, forums and podcasts for a keyword and tells you when it moves, with sentiment and reach attached. For a creator that is the difference between hearing about a video that mentioned you and not. The entry plan is priced for a business rather than for a person, which is the honest reason most individuals stop at the trial.
Our note
The API costing extra on every tier is the detail buried furthest down the page, and it changes the total for anybody planning to pipe mentions elsewhere. For a solo creator, a saved search and an alert do most of this for nothing.
Only on this side
Trends spotted before they peak
Exploding Topics watches search and social signals and surfaces subjects on the way up, which is a different job from a keyword tool that tells you what is already big. For somebody choosing what to make next, early is the whole value. It is now a Semrush product, and the cheapest plan holds back the CSV export.
Our note
The $39 plan cannot export, so the research stays in their interface. If the point is feeding a content calendar or a spreadsheet, the real entry price is $99.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.