Growing an audience
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Both cover merch & print on demand. Here is what separates them on price, billing, what you can take with you, and coverage.
| Blurb | Fourthwall | |
|---|---|---|
| Starting price | From $3.99 | From $15 |
| Pricing model | One-time purchase | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | One-time purchase | Monthly or annual |
| Free trial | Not stated | None |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, macOS, Windows | Web |
| Covers | Self-Publishing, Merch & Print on Demand | Merch & Print on Demand, Memberships & Subscriptions |
| Works with | Nothing in particular | YouTube, TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Print books and magazines one copy at a time
Blurb prints a single copy as readily as a hundred, which is what makes a photo book, a zine or a portfolio possible without an inventory. Layout happens in its own tools or in InDesign through a plugin. Paper stock and trim size move the unit price a long way, so the calculator is worth opening before the design is finished.
Our note
Paper stock moves the price further than page count does, with the same photo book running from $32 to $70. Work out the real cost at the binding you want before setting it against Lulu. The $12 headline is the cheapest possible configuration.
Only on this side
A shop, memberships and merch on one page
Fourthwall is built for creators rather than adapted for them, and it shows in what is free: designing and selling print on demand products costs nothing, with the margin taken in the product price. Memberships and digital downloads run from the same shop. The free tier charges 5 percent on digital products, which the paid tier removes.
Our note
This is the closest thing to a default for a creator selling physical merch, mostly because the free tier is genuinely free rather than a trial with a fee attached. Pro pays for itself the moment digital sales pass about $300 a month.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.