Making the work
Growing an audience
Running the business
Blubrry hosts a podcast from inside WordPress and prices hosting by monthly upload allowance, from $7 a month, with IAB certified statistics sold separately and a free statistics-only tier. Captivate prices by downloads instead: $17 a month paid yearly, $19 month to month, for up to 30,000 downloads, rising to $44 for 150,000 and $90 for 300,000, with every feature, including dynamic ad insertion, on every band and no free tier at all. Blubrry is the cheaper way in. Captivate is built to scale with an audience rather than an upload schedule.
Blubrry | Captivate | |
|---|---|---|
| Starting price (they differ) | From $7 | From $17 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Not stated | Not stated |
| Free trial | Not stated | 30 days |
| API |
Hosting that lives inside your WordPress site
Blubrry is podcast hosting for people who already run a WordPress site and want the show to live on it rather than on somebody else's domain. The PowerPress plugin publishes episodes from the same admin that runs the blog, so the archive earns search traffic under your own name. Statistics are IAB certified and sold separately from hosting, which is worth knowing if you only need one of the two. Plans are set by monthly upload allowance.
Podcast hosting priced by downloads
Captivate hosts shows on download bands rather than storage or episode counts, so a back catalogue costs nothing to keep and a viral episode is the thing that moves you up a tier. Every plan carries the full feature set, which is unusual here: analytics, a website, dynamic ad insertion and a listener signup tool are not held back for the dearest band. Unlimited podcasts sit on one account, so a second show does not mean a second bill.
Our note
The thing to check before signing up is your actual monthly download number rather than your subscriber count, because that is the only number the pricing responds to. If a single old episode still pulls traffic, the dynamic ad insertion is what makes this pay for itself.
Choose Blubrry when the show lives on WordPress and a small download count does not need Captivate's growth-priced bands. Hosting starts at $7 a month, well under Captivate's $17, and statistics can be tried free before any hosting is bought at all.
Choose Captivate when the show is growing and every feature should be available from the first band rather than gated by price. All 3 bands, $17, $44 and $90 a month paid yearly, include analytics, a website, dynamic ad insertion and unlimited podcasts on one account, so a second show costs nothing extra. There is no free tier, only a 30-day trial, and pricing follows monthly downloads rather than storage, so a back catalogue that keeps getting listened to is what moves you up a band, not how much you upload.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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| Data export | Not stated | Not stated |
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| Their cut | None | Not stated |
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| Runs on | Web | Web |
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| Covers | Audio & Podcasting, Analytics | Audio & Podcasting, Analytics |
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| Works with | Podcast | Podcast |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.