Beacons vs Milkshake Comparison 2026
Beacons builds a link page into a store and a media kit for brand deals, from $10 a month plus a 9 percent cut of what the store sells. Milkshake is edited entirely on a phone, thumb-sized cards you swipe between, with hosting free forever and unlimited links on the free plan, then $2.99 a month to remove branding. The real difference is where the page gets built. Beacons assumes a desk. Milkshake assumes whatever you are holding.
Link in bio that doubles as a store and a media kit
A link in bio site you build on your phone
At a glance
- Milkshake starts cheaper, at $2.99.
- Both have a genuinely free tier.
Side by side
Beacons | Milkshake | |
|---|---|---|
| Starting price (they differ) | From $10 | From $2.99 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated |
Beacons
Link in bio that doubles as a store and a media kit
Beacons started as a link page and grew into email, a shop and a media kit for brand deals. Having the pitch deck and the store in the same place is genuinely useful. The free tier carries branding.
Our note
Good if the media kit is the reason you are here. If it is not, Beacons is a heavier link page than most people need, and the 9 percent on the cheap plans is easy to miss until a product sells well.
Only on this side
- Covers brand deals & sponsorships
- Covers digital products & storefronts
- Works with YouTube
Milkshake
A link in bio site you build on your phone
Milkshake is built as a phone app rather than a website with a mobile view, so the whole thing is thumb-sized cards you swipe between while sitting on a bus. Hosting is free forever and the free plan carries unlimited links. Everything happens on the phone, which means there is no desktop editor when you want to write anything long.
Why people weigh these two
- Milkshake instead of Beacons
- A bio site you build on your phone for $2.99 with a free tier; suits the tidy-list-of-links job without Beacons' brand-deal extras.
- Beacons instead of Milkshake
- Beacons adds a store and a media kit on top of the link page, a heavier tool than Milkshake's phone-only card format for someone ready to sell.
Which one should you pick
Beacons suits a creator who takes brand deals and sells something, wanting the store, the media kit and invoicing for the deal all on one page. The free plan carries branding and a 9 percent store cut; paying from $10 a month keeps the same cut running until two tiers above remove it. None of that matters to somebody who only wants a link page, which is a heavier tool than they need.
Milkshake suits an Instagram or TikTok creator who wants a bio link that looks like a small site and never opens a laptop. Hosting is free forever, with unlimited links and cards, deep colour and font customisation, and selling a digital file through Stripe from the free plan itself. Lite at $2.99 a month removes the Milkshake branding. Pro at $5 a month billed yearly adds a year of analytics with export, a contact form, mailing list integrations and lower selling fees. Anybody wanting a real website with a desktop editor should look elsewhere.
Common questions
- Can I build a Milkshake page without a phone?
- No. The whole editor is the mobile app, so there is no desktop version for writing anything long. Beacons carries no such limit, and adds a store, a media kit and invoicing for brand deals on the same page.
- Does Milkshake charge a percentage of sales like Beacons?
- Milkshake's Pro plan advertises lower selling fees without stating a number. Beacons states its cut plainly: 9 percent on the free plan and the $10 tier, only removed on the two tiers above.
- How much analytics history do I get for free?
- Milkshake gives 30 days free, rising to 365 days with export on the $5-a-month Pro plan. Beacons reports which link earned the click, though no retention window is stated for how long that history is kept.
- Which is better for someone who never sits at a desk?
- Milkshake. It is built entirely as a phone app, with hosting free forever and unlimited links on the free plan, which suits someone working in short sessions between other things. Beacons is the fuller tool once you do sit down to build a store and a media kit.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.