Awin vs Lasso Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
The affiliate network ShareASale merged into
Affiliate links that stay alive on a WordPress site
At a glance
- Lasso starts cheaper, at $19.
- Only Lasso has a free tier.
Side by side
Awin | Lasso | |
|---|---|---|
| Starting price (they differ) | From $49 | From $19 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
| Runs on | Web | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Awin
The affiliate network ShareASale merged into
Awin is a global affiliate network on both sides: publishers join to find programmes to promote, and brands pay to run one. ShareASale is now part of it, so a creator who had an account there arrives here. What separates it from affiliate software is that the network handles recruiting, tracking and payment across thousands of merchants at once, rather than running one brand's programme. Advertisers pay a monthly fee plus a percentage of each tracked transaction.
Our note
Read this page as a brand and the publisher page as a creator, because the two sides of a network are priced nothing alike and only one of them is quoted here. If you arrived looking for ShareASale, this is where it went.
Only on this side
- Covers brand deals & sponsorships
Lasso
Affiliate links that stay alive on a WordPress site
Lasso manages the affiliate links inside a publisher's own content: display boxes and comparison tables, plus monitoring that flags a link once the product goes out of stock or the page it pointed at disappears. It pulls performance in from the networks so earnings sit beside the posts that made them. Sites with hundreds of links are where it pays. A single review post does not need this.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.