Awin vs Lasso Comparison 2026
Awin is a network: a publisher joins for free and applies to thousands of merchant programmes to find links worth placing. Lasso does not supply programmes. It manages the links once they are in a WordPress post, showing them as display boxes and tables, then watching for a dead link or an out-of-stock product before a reader hits it. A publisher with real affiliate income typically ends up running both: Awin, or another network, for the programmes, and Lasso for what happens to the links afterward.
The affiliate network ShareASale merged into
Affiliate links that stay alive on a WordPress site
At a glance
- Lasso starts cheaper, at $19.
- Only Lasso has a free tier.
Side by side
Awin | Lasso | |
|---|---|---|
| Starting price (they differ) | From $49 | From $19 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Awin
The affiliate network ShareASale merged into
Awin is a global affiliate network on both sides: publishers join to find programmes to promote, and brands pay to run one. ShareASale is now part of it, so a creator who had an account there arrives here. What separates it from affiliate software is that the network handles recruiting, tracking and payment across thousands of merchants at once, rather than running one brand's programme. Advertisers pay a monthly fee plus a percentage of each tracked transaction.
Our note
Read this page as a brand and the publisher page as a creator, because the two sides of a network are priced nothing alike and only one of them is quoted here. If you arrived looking for ShareASale, this is where it went.
Only on this side
- Covers brand deals & sponsorships
Lasso
Affiliate links that stay alive on a WordPress site
Lasso manages the affiliate links inside a publisher's own content: display boxes and comparison tables, plus monitoring that flags a link once the product goes out of stock or the page it pointed at disappears. It pulls performance in from the networks so earnings sit beside the posts that made them. Sites with hundreds of links are where it pays. A single review post does not need this.
Why people weigh these two
- Lasso instead of Awin
- Lasso keeps affiliate links alive inside WordPress content and reports which ones convert, free to start then $19; Awin is the network you join to find programmes, not a link manager for the ones you already run.
- Awin instead of Lasso
- Awin is the network ShareASale merged into, from $49, again the place to find programmes rather than to keep their links working.
Which one should you pick
Take Awin to find and join affiliate programmes in the first place. Publishers apply to thousands of merchants for free from one account, and an existing ShareASale account now lives here after the merge. It does nothing to manage how those links look or behave once they are published in a post.
Take Lasso once the links are already in your content and there are enough of them that checking each one by hand has stopped being realistic. A free plan exists, then Creator is $19 a month for one site, Pro $29 for three, and Studio $59 for five. It watches for a broken link or an out-of-stock product and pulls network earnings in beside the posts that made them. A single review with three affiliate links does not need this. A site with hundreds does.
Common questions
- Do Awin and Lasso do the same job?
- No. Awin is where a publisher finds and joins affiliate programmes to promote. Lasso manages the links inside a WordPress site once they exist, with display boxes and monitoring for dead or out-of-stock links. Many publishers use both.
- Does Lasso replace the need for a network like Awin?
- No. Lasso pulls performance data in from networks rather than supplying programmes to join. A publisher still needs a network, Awin or otherwise, to get affiliate links in the first place.
- Is Lasso free to start?
- Yes, a free plan exists for managing links on a site that has not yet earned much. Paid plans start at $19 a month for one property, rising to $59 for five. Awin does not charge publishers at all; its fee applies only to advertisers running a programme.
- Who should skip Lasso entirely?
- Anybody with a handful of affiliate links, or a site that is not built on WordPress. The subscription is justified by broken link and stock monitoring across a large link count, which a small site does not have enough links to need.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.