Awin vs FirstPromoter Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
The affiliate network ShareASale merged into
Affiliate tracking and a brandable portal
At a glance
- Neither has a free tier.
Side by side
Awin | FirstPromoter | |
|---|---|---|
| Starting price | From $49 | From $49 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Affiliate & Referral, Brand Deals & Sponsorships | Affiliate & Referral |
| Works with | Nothing in particular |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Awin
The affiliate network ShareASale merged into
Awin is a global affiliate network on both sides: publishers join to find programmes to promote, and brands pay to run one. ShareASale is now part of it, so a creator who had an account there arrives here. What separates it from affiliate software is that the network handles recruiting, tracking and payment across thousands of merchants at once, rather than running one brand's programme. Advertisers pay a monthly fee plus a percentage of each tracked transaction.
Our note
Read this page as a brand and the publisher page as a creator, because the two sides of a network are priced nothing alike and only one of them is quoted here. If you arrived looking for ShareASale, this is where it went.
Only on this side
- Covers brand deals & sponsorships
FirstPromoter
Affiliate tracking and a brandable portal
FirstPromoter is the other half of the Stripe affiliate duopoly, and the difference that matters is the portal: affiliates get a dashboard on your own domain with your CSS on it, rather than one that says somebody else's name. Tax forms and broadcast emails to promoters are built in. Setup asks more of you than Rewardful does.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.