Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| AWeber | Omnisend | |
|---|---|---|
| Starting price | From $12.50 | From $11.20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | None |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | 0.6% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Email Marketing & Automation, Newsletter & Email | Email Marketing & Automation, Digital Products & Storefronts |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing with a free plan that lasts
AWeber has been sending newsletters since before most of its competitors existed, and it shows in both directions: the deliverability is dependable and the interface is dated. The free plan runs to 500 subscribers with automations included, which is more than most rivals give away. Its ecommerce feature charges a small percentage of each sale on the cheaper plans.
Our note
MailerLite's free plan holds twice the subscribers. AWeber's holds half as many with the automations switched on, so it suits a list that needs sequences before it needs size. The editor is the part that shows its age.
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Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Our note
The comparison the page invites is Klaviyo, and on price it wins that argument at small list sizes. The real question is whether your store is on a platform it integrates with, which decides how much of the automation actually fires.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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