Making the work
Growing an audience
Running the business
AWeber is a newsletter tool built for creators, free to 500 subscribers with automations included, then $12.50 a month for Lite. Constant Contact is built for local businesses, starting at $12 a month with no free plan, backed by a phone line and event management. One is for somebody comfortable running their own list. The other is for somebody who wants to call a person when a send fails.
Email marketing with a free plan that lasts
Email marketing aimed at small businesses
AWeber | Constant Contact | |
|---|---|---|
| Starting price (they differ) | From $12.50 | From $12 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API |
Email marketing with a free plan that lasts
AWeber has been sending newsletters since before most of its competitors existed, and it shows in both directions: the deliverability is dependable and the interface is dated. The free plan runs to 500 subscribers with automations included, which is more than most rivals give away. Its ecommerce feature charges a small percentage of each sale on the cheaper plans.
Our note
AWeber's free plan holds 500 subscribers with the automations switched on, twice what MailerLite gives away, so it suits a list that needs sequences before it needs size. The editor is the part that shows its age.
Only on this side
Email marketing aimed at small businesses
Constant Contact is the one a local business gets recommended by its accountant, and that shapes the product: templates, an event tool, social posting, and support you can telephone. A creator running a list will find it plainer than the platforms built for newsletters. What it does well is stay out of the way of somebody who does not want to learn marketing software.
Pick AWeber if you want a real free tier and are willing to manage the list yourself. Free covers 500 subscribers with automations, landing pages and forms already switched on, and a 14-day trial covers the paid tiers above that.
Pick Constant Contact if you want phone support and do not want to learn marketing software, and you run events or post to social from the same place as email. Lite starts at $12 a month, but that price is introductory with a 30 percent discount for the first three months, so check the second-year number before comparing. A creator who mainly cares about deliverability and automation will find better tools at the same price.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Yes |
| Data export | Not stated | Not stated |
|---|
| Their cut (they differ) | 0.6% of what you earn | None |
|---|
| Runs on | Web | Web |
|---|
| Covers | Email Marketing & Automation, Newsletter & Email | Email Marketing & Automation, Social Media Management |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The list price rises after the introductory period, so quote yourself the second-year number before comparing. For a creator this is rarely the right pick against MailerLite or Brevo; for a business that will phone somebody when a send fails, it earns its keep.
Only on this side